Overseas property websites should work hard acting as 24hour salesmen not just online brochures! Most buyers will start their buying process with an internet search and therefore sites should be fully naturally optimised in order to achieve the highest rankings possible on the main search engines. There are seven key tools for website marketing: Pay per click Organic Search Engine Optimisation Email Marketing Affiliate marketing Rich media and banner advertising Viral marketing Social (blogs, podcasting etc.)   RGM can design and optimise your site as well as plan and execute effective website marketing campaigns to actively drive traffic